MARKETING

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Dirección de marketing Gestión estratégica y operativa del mercado

by Lambin, Jean-Jacques; Gallucci, Carlo; Sicurello, Carlos.

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México MacGraw-Hill/Interamericna Editores, S.A. de C.V. 2007Availability: Items available for loan: BIBLIOTECA IAEN [658.802/L224d] (1).
Fundamentos de marketing

by Kotler, Philip; Armstrong, Gary.

Edition: 8a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2008Availability: Items available for loan: BIBLIOTECA IAEN [658.8001/K874f] (1).
Innovaciones en marketing: nuevas perspectivas de beneficios y expansión

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid McGraw-Hill Book Company 1965Availability: Items available for loan: BIBLIOTECA IAEN [658.8/L6665i] (1).
Marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl.

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia International Thomson Editores 2002Availability: Items available for loan: BIBLIOTECA IAEN [658.8/L2181m] (1).
Marketing

by Kerin, Roger A; Hartley, Steven W; Rudelius, William.

Edition: 9a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill Interamericana 2009Availability: Items available for loan: BIBLIOTECA IAEN [658.8/K394m] (1).
Marketing en las redes sociales

by Weber, Larry.

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill Interamericana 2010Availability: Items available for loan: BIBLIOTECA IAEN [658.82/W3731m] (1).
Marketing internacional Teoría y 50 casos

by Hyun-Sook Lee kim.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning Editores 2009Availability: Items available for loan: BIBLIOTECA IAEN [658.82/H999m] (1).
Negocios internacionales: ambientes y operaciones

by Daniels, John D; Radebaugh, Lee H; Sullivan, Daniel P.

Edition: 10a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2004Availability: Items available for loan: BIBLIOTECA IAEN [658.18/D1861n] (1).
Utilidad del marketing

by Hardy, Leonard. -- Editorial Labor

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona Labor 1972Availability: Items available for loan: BIBLIOTECA IAEN [658/E238u] (1).

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